The following are videos I created to accompany social media posts and campaigns for Cardiovascular systems, Inc. (now Abbott).
‘Road to 2,000’ campaign
This social media campaign focused on increasing enrollment into the ECLIPSE clinical trial. The ‘Road to 2,000’ campaign ran from Oct. 4, 2022, to April 3, 2023. A total of 17 posts were shared on a bi-weekly basis. We increased engagement and impressions through consistent messaging, sharing with KOLs, using #ECLIPSETrial, and utilizing creative and fun videos and graphics. Below are a few of the videos I created for this social campaign: