Communication & Public Relations

The following are examples of projects that I managed in the public relations and communication field.

City of St. Anthony Village Notes newsletter

I began working on enhancing the Village Notes newsletter in the winter of 2020 by implementing best practices. I brought my experience that I have with laying out weekly e-newsletters and quarterly newsletters. I did research on other City newsletters and attended a workshop on newsletter creation and layout. I wanted to provide a more consistent and branded look, with themes/sections, removal of clip-art, and consistent graphics and photographs. My goal is to implement AP-Style formatting, which is the industry standard in written communications. This is a work-in-progress with getting people comfortable and familiar with this style/format. I have received positive feedback on improvements. The next goal would be to work with a designer to create a new look/template redesign and make improvements to the length of content and how often published (more often vs. quarterly). View the most recent issue.

City of St. Anthony Fire Department open house video

In October 2019, I was asked to create a promotional video for the St. Anthony Fire Department covering their annual open house. The purpose of the event is to provide an opportunity for community members to come and visit the fire station to learn about fire safety at a fun and family-friendly experience. I took pictures and video throughout the event, and interviewed both the Fire Chief and Fire Lieutenant. then used iMovie to piece it together with graphics and music. The video is housed on the Fire Department’s webpage, and has been shared across social media. View the video.

City of St. Anthony Complete Count Committee Postcard

Designed a postcard in Adobe Spark for the St. Anthony Complete Count Committee (CCC) to get the word out to complete the 2020 Census. View the postcard.

City of St. Anthony event coverage

  • Students in Government 2020: Took event pictures (view the images) and wrote an article which was included in the Village Notes newsletter and the St. Anthony-New Brighton School District newsletter. View the City article.
  • State Auditor Julie Blaha releasing the 2018 Municipal Liquor Report at one of the St. Anthony municipal liquor stores: Took event pictures (view the images) and shared via social media.
  • City of St. Anthony’s 75th Anniversary logo: Worked with a designer to create a logo for the City’s 75th Anniversary. View the logo.

St. Anthony-New Brighton School District website launch

The St. Anthony-New Brighton School District was in the process of redesigning their website with a new vendor and content management system (CMS), called Finalsite. I began working on the website redesign when I started my role at the district in September of 2019. After evaluating the site and goals, I met with district leaders and determined that we needed to revaluate the process and adjust the launch timeline. I completed an inventory of the current website alongside the new website, updating content while learning the new CMS. Myself, along with our Director of Communications and Director of IT, presented a new plan to the School Board, with a launch date of July 2020. We were able to launch the new website on time with positive feedback from the School Board and the community. View the site: isd282.org.

St. Anthony-New Brighton Community Engagement Circles Promo

I was asked to help promote a series of events, called Community Engagement Circles, through the St. Anthony-New Brighton Family Services Collaborative and the school district. I worked with a designer to create a communication plan, a logo, a landing page, messaging, and worked with team members to come up with themes for each event. View the communication plan. View the logo. View the landing page at isd282.org/circles.

St. Anthony-New Brighton School District Communication Plan

One of the goals of the district and the School Board was to create a district communication plan. After researching other district’s plans, I put together a communication plan that was presented to the Superintendent and School Board back in April of 2020. My goal was to capture the district’s strategic goals of high expectations matched with high support for students and staff, and strong communication and relationships with families and community. View the 2020-21 Communication Plan.

St. Anthony-New Brighton School District Legislative Platform

In Canva, I designed the district’s Legislative Platform flier for 2022. I worked in collaboration with the Director of Communications to highlight the top-level priorities of the district and School Board. View the 2022 ISD282 Legislative Flier.

Village Kids promo flier 2021-22 

I designed an updated flier for St. Anthony-New Brighton’s Community Services before- and after-school program, Village Kids. I used Canva for this project, bringing in the logo’s colors and brand. View the Village Kid’s 2021-22 flier.

St. Anthony-New Brighton School District quarterly newsletter

I worked with a designer and the Director of Communications to redesign and refresh the district’s quarterly newsletter that goes out to the entire St. Anthony-New Brighton community. Each section of the newsletter includes a theme that ties into the district’s strategic priorities. View the Fall 2021 district newsletter.

Anoka-Hennepin School District Anti-vaping campaign

This districtwide campaign took place during the 2018-19 school year at the Anoka-Hennepin School District. As a member of the Communication and Public Relations team, and the Chemical Health Committee I was tasked with creating a communication plan and content to help create awareness around the risks of teen vaping, informing and providing education and resources to parents/guardians and secondary students across the district and communities. Information is available at ahschools.us/antivaping.

Anoka-Hennepin School District FirstView transportation app launch

During the 2017-18 school year, the Transportation Department at the Anoka-Hennepin School District requested our department’s assistance in the creation of a communication plan and content to launch their new bus app, called FirstView. I worked on the communication plan and content, resulting in a successful launch of the app used districtwide by parents/guardians of student’s that utilized transportation services. Information is available at ahschools.us/busapp.

Anoka-Hennepin School District Policy handbook

I was responsible for the annual update and translations of the student policy handbook that is shared with parents/guardians and staff at Anoka-Hennepin. I worked with departments to update their content, along with a graphic designer to update the look and design. The handbook is available online at ahschools.us/policies.

2018-19 Anoka-Hennepin School District student policy handbook

Anoka-Hennepin School District Above & Beyond Awards

As a member of the Above & Beyond Committee, and the Communication and Public Relations team at Anoka-Hennepin, I worked extensively on the annual staff recognition program, called Above & Beyond Awards. From notifying those that have been nominated, to writing biographies of winners, to working with a graphic designer to create certificates, this is an annual project that continues to earn more recognition, every year.

Anoka-Hennepin Schoool District Focus publication

In the 2018-19 school year, I began helping manage the content process of Anoka-Hennepin’s Focus publication that is sent four times a year to community members and families across the district. Over the summer months, a smaller-scale back-to-school version is sent to parents/guardians. More information is available at ahschools.us/focus.

Sarah’s… an Oasis for Women website

During my senior year at St. Catherine University, I created a demo website for an organization, called Sarah’s… an Oasis for Women (Sarah’s). The class was tasked with looking at the organization’s needs, and recommending ways to improve their communication tools with their community and supporters. Our group decided to focus on the website since it was outdated, unorganized, and difficult to navigate. I created a free WordPress site as an example of what the organization could accomplish just by updating the look and reorganizing the information. Sarah’s director was excited about the demo, and asked me to personally work their new website. Over the summer of 2014, I created and launched the new website for Sarah’s during a work-study independent course. I purchased a new theme from website developers, and added my own photography, graphic design ideas, and content.